{"id":3955,"date":"2024-05-15T16:31:29","date_gmt":"2024-05-15T23:31:29","guid":{"rendered":"https:\/\/www.pacific.edu\/blog\/?p=3955"},"modified":"2025-07-30T14:16:46","modified_gmt":"2025-07-30T21:16:46","slug":"pac-ave-records-helps-students-learn-the-business-of-making-music","status":"publish","type":"post","link":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/","title":{"rendered":"Pac Ave Records helps students learn the business of making music\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"Pacific&#039;s Pac Ave Records helps students learn the business of making music\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VMUr5TW4m7M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pac Ave Records is Pacific\u2019s own student run record label, responsible for creating some of Pacific&#8217;s musical events and developing student talent for the music industry. Students collaborate in various roles and projects to produce original music from classical jazz to R&amp;B.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pac Ave was initially a student-run record label program that disbanded each semester, but in 2012 the organization became the university&#8217;s first permanent label, housed in Pacific&#8217;s <a href=\"https:\/\/www.pacific.edu\/music\">Conservatory of Music<\/a>. Professor Joshua Smotherman currently serves as the permanent faculty adviser and chief operating officer.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cWe focus on giving students the skills to get a job in the music industry when they graduate,\u201d Smotherman said.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The business of music<\/h3>\n\n\n\n<p>Pac Ave is a two-semester course required for <a href=\"https:\/\/www.pacific.edu\/music\/music-industry-studies-major\">music industry studies<\/a> majors that offers a variety of areas students can focus on, allowing them to explore every facet of the industry.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Students can study the legal side of the industry, marketing, publishing, and of course, art and production. These roles all contribute to Pac Ave\u2019s main goal: working with artists to produce original music. Once recording sessions, audio mixing and mastering are completed, the product is approved by the artist and published.&nbsp;<\/p>\n\n\n\n<p>Students also distribute and market the music once it\u2019s released on Spotify and other social media platforms.&nbsp;<\/p>\n\n\n\n<p>\u201cWe&#8217;re not really out to make a profit. We&#8217;re just here to release good music,\u201d Smotherman explained. \u201cStudents come in and they get real-world experience by just doing the things that need to be done to curate music.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership and teamwork<\/h3>\n\n\n\n<p>Giving students the means to independently produce their own music and albums strengthens their skills.&nbsp;<\/p>\n\n\n\n<p>\u201cI learned a lot about leadership and how to communicate effectively with your team and how to collaborate,\u201d said music industries studies major, Mia Miller \u201926.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Mia and her crew held events where they collaborated with artists, helped with sound checks, and even planned the food and decorations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cMy favorite thing about Pac Ave is the people in it and the fact that we can collaborate really well and that its student run, I think it&#8217;s really important. It can lead you to any real-world experiences,\u201d said music industry studies major Zalika Campbell \u201926.&nbsp;<\/p>\n\n\n\n<p>The Conservatory of Music continues to invest in the record label as it develops some of Pacific\u2019s most creative energy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cI would say just the networking part of it is what I love the most,&#8221; Smotherman said. It&#8217;s like students come in as freshmen and they&#8217;re strangers, but by the time they graduate and they\u2019re seniors going out into the work world. They&#8217;ve created a family, and they leave Pacific with that family intact.\u201d&nbsp;<\/p>\n\n\n\n<p>Learn more about <a href=\"https:\/\/www.instagram.com\/pacaverecords\/\">Pac Ave Records by following on Instagram<\/a>.&nbsp;<\/p>\n\n\n\n<p>Learn more about <a href=\"https:\/\/www.pacific.edu\/music\/music-industry-studies-major\">music industry studies<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pac Ave Records is Pacific\u2019s own student run record label, responsible for creating some of Pacific&#8217;s musical events and developing student talent for the music industry. Students collaborate in various roles and projects to produce original music from classical jazz to R&amp;B.&nbsp;&nbsp; Pac Ave was initially a student-run record label program that disbanded each semester,&hellip;&nbsp;<a href=\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Pac Ave Records helps students learn the business of making music\u00a0<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[507,20],"tags":[455,149,290],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-school","tag-conservatory-of-music","tag-experiential-learning","tag-music-industry-studies"],"yoast_head":"\n<title>Pac Ave Records helps students learn the business of making music\u00a0 - People of Pacific<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pac Ave Records helps students learn the business of making music\u00a0 - People of Pacific\" \/>\n<meta property=\"og:description\" content=\"Pac Ave Records is Pacific\u2019s own student run record label, responsible for creating some of Pacific&#8217;s musical events and developing student talent for the music industry. Students collaborate in various roles and projects to produce original music from classical jazz to R&amp;B.&nbsp;&nbsp; Pac Ave was initially a student-run record label program that disbanded each semester,&hellip;&nbsp;Read More &raquo;Pac Ave Records helps students learn the business of making music\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\" \/>\n<meta property=\"og:site_name\" content=\"People of Pacific\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T23:31:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T21:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"People of Pacific\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"People of Pacific\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\"},\"author\":{\"name\":\"People of Pacific\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/#\/schema\/person\/94f9639563569c45624978a068cfc289\"},\"headline\":\"Pac Ave Records helps students learn the business of making music\u00a0\",\"datePublished\":\"2024-05-15T23:31:29+00:00\",\"dateModified\":\"2025-07-30T21:16:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\"},\"wordCount\":505,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1\",\"keywords\":[\"Conservatory of Music\",\"Experiential Learning\",\"Music Industry Studies\"],\"articleSection\":[\"Featured\",\"School\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\",\"url\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\",\"name\":\"Pac Ave Records helps students learn the business of making music\u00a0 - People of Pacific\",\"isPartOf\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1\",\"datePublished\":\"2024-05-15T23:31:29+00:00\",\"dateModified\":\"2025-07-30T21:16:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pacific.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pac Ave Records helps students learn the business of making music\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/#website\",\"url\":\"https:\/\/www.pacific.edu\/blog\/\",\"name\":\"People of Pacific\",\"description\":\"California&#039;s Private University of Choice\",\"publisher\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pacific.edu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/#organization\",\"name\":\"People of Pacific\",\"url\":\"https:\/\/www.pacific.edu\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2021\/07\/travel-blog-logo.png?fit=100%2C100&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2021\/07\/travel-blog-logo.png?fit=100%2C100&ssl=1\",\"width\":100,\"height\":100,\"caption\":\"People of Pacific\"},\"image\":{\"@id\":\"https:\/\/www.pacific.edu\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/#\/schema\/person\/94f9639563569c45624978a068cfc289\",\"name\":\"People of Pacific\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pacific.edu\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f58dfbe6ab06108796212e8f9b99fec1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f58dfbe6ab06108796212e8f9b99fec1?s=96&d=mm&r=g\",\"caption\":\"People of Pacific\"},\"sameAs\":[\"https:\/\/blogs.mcgeorge.edu\/peopleofpacific\"],\"url\":\"https:\/\/www.pacific.edu\/blog\/author\/admin\/\"}]}<\/script>\n","yoast_head_json":{"title":"Pac Ave Records helps students learn the business of making music\u00a0 - People of Pacific","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/","og_locale":"en_US","og_type":"article","og_title":"Pac Ave Records helps students learn the business of making music\u00a0 - People of Pacific","og_description":"Pac Ave Records is Pacific\u2019s own student run record label, responsible for creating some of Pacific&#8217;s musical events and developing student talent for the music industry. Students collaborate in various roles and projects to produce original music from classical jazz to R&amp;B.&nbsp;&nbsp; Pac Ave was initially a student-run record label program that disbanded each semester,&hellip;&nbsp;Read More &raquo;Pac Ave Records helps students learn the business of making music\u00a0","og_url":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/","og_site_name":"People of Pacific","article_published_time":"2024-05-15T23:31:29+00:00","article_modified_time":"2025-07-30T21:16:46+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot-1024x576.png","type":"image\/png"}],"author":"People of Pacific","twitter_card":"summary_large_image","twitter_misc":{"Written by":"People of Pacific","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#article","isPartOf":{"@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/"},"author":{"name":"People of Pacific","@id":"https:\/\/www.pacific.edu\/blog\/#\/schema\/person\/94f9639563569c45624978a068cfc289"},"headline":"Pac Ave Records helps students learn the business of making music\u00a0","datePublished":"2024-05-15T23:31:29+00:00","dateModified":"2025-07-30T21:16:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/"},"wordCount":505,"commentCount":0,"publisher":{"@id":"https:\/\/www.pacific.edu\/blog\/#organization"},"image":{"@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1","keywords":["Conservatory of Music","Experiential Learning","Music Industry Studies"],"articleSection":["Featured","School"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/","url":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/","name":"Pac Ave Records helps students learn the business of making music\u00a0 - People of Pacific","isPartOf":{"@id":"https:\/\/www.pacific.edu\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage"},"image":{"@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1","datePublished":"2024-05-15T23:31:29+00:00","dateModified":"2025-07-30T21:16:46+00:00","breadcrumb":{"@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#primaryimage","url":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.pacific.edu\/blog\/2024\/05\/15\/pac-ave-records-helps-students-learn-the-business-of-making-music\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pacific.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"Pac Ave Records helps students learn the business of making music\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.pacific.edu\/blog\/#website","url":"https:\/\/www.pacific.edu\/blog\/","name":"People of Pacific","description":"California&#039;s Private University of Choice","publisher":{"@id":"https:\/\/www.pacific.edu\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pacific.edu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pacific.edu\/blog\/#organization","name":"People of Pacific","url":"https:\/\/www.pacific.edu\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pacific.edu\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2021\/07\/travel-blog-logo.png?fit=100%2C100&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2021\/07\/travel-blog-logo.png?fit=100%2C100&ssl=1","width":100,"height":100,"caption":"People of Pacific"},"image":{"@id":"https:\/\/www.pacific.edu\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.pacific.edu\/blog\/#\/schema\/person\/94f9639563569c45624978a068cfc289","name":"People of Pacific","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pacific.edu\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f58dfbe6ab06108796212e8f9b99fec1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f58dfbe6ab06108796212e8f9b99fec1?s=96&d=mm&r=g","caption":"People of Pacific"},"sameAs":["https:\/\/blogs.mcgeorge.edu\/peopleofpacific"],"url":"https:\/\/www.pacific.edu\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.pacific.edu\/blog\/wp-content\/uploads\/2024\/05\/Pacifics-Pac-Ave-Records-helps-students-learn-the-business-of-making-music-2-8-screenshot.png?fit=2560%2C1440&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/posts\/3955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/comments?post=3955"}],"version-history":[{"count":6,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/posts\/3955\/revisions"}],"predecessor-version":[{"id":5489,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/posts\/3955\/revisions\/5489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/media\/3961"}],"wp:attachment":[{"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/media?parent=3955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/categories?post=3955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pacific.edu\/blog\/wp-json\/wp\/v2\/tags?post=3955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}